A January 31 Morning Consult poll taken a week prior to Super Bowl LV suggests most Americans would be wary about going to a crowded stadium, despite the COVID-19 vaccine rollouts.
Only 20 percent say they’d be relaxed attending a sporting event at a stadium or arena with full capacity. And not surprisingly, Millennials would be more comfortable than Gen Xers and Baby Boomers
- Millennials – Those born between 1981 and 1994/6 and are currently between 25-40 years old.
- Gen Xers – Those born between 1965 and 1979/80 and are currently between 41-56 years old.
- Baby Boomers – Those born between 1946 and 1964 and are currently between 57-75 years old.
As of Jan. 31, 30 percent of millennials said they would be comfortable going to a sports game.
And overall, a whopping 61 percent of Americans feel ‘Very Uncomfortable’ about the idea of attending a crowded stadium or arena.
Outdoor vs indoor events / Limited attendance
As of Jan. 31, 32 percent of adult Americans insisted they’d be “very” or “somewhat” comfortable at an outdoor game with limited attendance, compared to just 20 percent who said they’d be comfortable at an indoor event with limited attendance.
Although studies suggest the indoors is more conducive to the spread of Coronavirus, research also seems to indicate the virus is more easily spread outdoors in the winter than summer.
Per a recent study released by First Insight, 60 percent of respondents insisted that spikes in Covid-19 across the country are deterring them from shopping in stores. And unfortunately, via the same study, many Americans say their shopping habits won’t change post-immunization.
Based on data, we should expect the public to continue to have reservations about being in large crowds well into the year and perhaps even into 2022. As a result, sports properties will need to give fans reassurance and peace of mind as soon as they are able to re-open their doors.
Would you be comfortable going to a packed stadium or arena today?Tags: coronavirus, Covid-19